For nine months, your baby has been cradled in your womb - warm, snug, and gently rocked to sleep beneath the reassuring sound of your heartbeat. At the moment of birth, he is thrust into a whole new world of sound and colour. It's a big adjustment to make!

By carrying your baby close in the Hug-a-Bub organic pocket wrap carrier, you help give him a gentle transition to life outside the womb. Research has shown that babies who are worn in a wrap or sling cry less than those placed in a cot, stroller or infant seat, and that babywearing helps to promote secure mother-and-baby attachment.

Made from certified organic cotton, the Hug-a-Bub organic pocket wrap carrier softly and supportively cradles your baby from head to toe, promoting orthopaedically correct positioning for your baby's delicate hips and spine. The unique pocket turns inside out to become a storage pouch. (Link to how-to video?)

The Hug-a-Bub organic pocket wrap carrier was designed in beautiful Byron Bay and 16 years on, is still proudly Australian. It is the only wrap carrier currently endorsed by the Australian Breastfeeding Association, and has won many awards including Bronze in the 2014 Mother & Baby Magazine Awards.

For a simple video tutorial on how to tie the Hug-A-Bub organic pocket wrap carrier

Size: Huggable

The Huggable size is definitely our most popular. A versatile size that fits 98% of all our customers, it fits all sizes from SMALL women to EXTRA LARGE men.